How to Choose the "Right" Fund for Me

Marshall Goins | Oct 6, 2022

How Do You Choose the Right Mutual Funds?

Funds are like people. The only way to separate the good ones from the not-so-great ones is to get to know them. So, to choose the right funds, you’ll need to take a look at the fund’s printed prospectus or online profile.

We know you’re excited to get started. But before we talk about what to look for in the fund’s profile, it’s important to know exactly what funds are and how they work. After all, you should never invest in anything you don’t fully understand.

What Are Mutual Funds?

Let’s start by reviewing the basics. What are mutual funds? Let’s say you have a “pizza fund jar” in your kitchen, and each time a member of your family passes by the jar, they toss in a few bucks. You and your family have just mutually funded your next pizza night (yum!). Easy as that!

Just like pizza night, with funds you join a pool of other investors. These pooled contributions are invested and managed by professional fund managers for you.

And instead of purchasing stock in a single company, funds contain stock (or bonds) in dozens (even hundreds) of companies. Basically, you’re buying bits and pieces of many companies wrapped up into one fund.

Benefits of Mutual Funds & Exchange Traded Funds

It’s a fact of life that some stocks go up in value and some stocks go down. Owning stock in a single company is like putting all your eggs in one basket. It’s way too risky and creates an emotional roller coaster you do not want to go on.

Since each fund contains stocks from multiple companies, stock values may rise or fall for individual companies, but the overall value of the fund should still go up over time. And as the value goes up, so do your returns! Not too shabby! But that’s not the only advantage of funds, others include:

Active and professional fund management (more on this in a minute)
Dividend reinvestment (your money makes money!)
Lower costs
Instant diversification

In the United States alone, $27 trillion total net assets are held in just over 9,000 mutual funds. $27 trillion! Each of these funds contains its own investment strategy, risks and rewards.

So now, here comes the challenging part, choosing your funds! Luckily, we happen to know a thing or two about that.

What to Look for When You Choose Funds

All right—let’s get to the nitty-gritty of how to choose the right funds. Like we said earlier, the fund’s prospectus or online profile will tell you a lot of what you need to know. Here are six important features you’ll need to review as you select funds to invest in:

1. Objective

This is a summary of the fund’s goal and the types of investments it will make to achieve that goal. By balancing your investing dollars between different fund objectives, you create that stable and diverse portfolio you need for long-term wealth building.

Putting your investment money into different fund objectives makes sure that you’ve got your eggs spread out in a few different baskets. That’s the kind of strategy you need for long-term wealth building.

2. Fund Manager Experience

We’ve mentioned fund managers a couple of times already. But what exactly does your fund manager do?

Unlike most other investments, funds come with a team of investment professionals. Basically, fund managers invest your contributions on your behalf. They also:

Set the fund’s strategy
Perform in-depth market research
Monitor the fund’s performance
Adjust investments as needed

Other investments, like index funds, have a set-it-and-forget-it approach. You cross your fingers and hope everything works out but getting started is the best plan.

Funds are more of a set-it-and-trust-it approach, especially in the hands of a good fund management company. So, just like you wouldn’t trust just anyone behind the wheel of your car, the same goes for your retirement investments. That’s why you want an experienced manager calling the shots for your fund—someone with at least 5–10 years under their belt. Keep in mind, though, that many managers mentor their successors for several years. So don’t completely write off a fund with a new manager—it might still be a good option if the fund has consistently performed well.

3. Sectors

Sectors refer to the types of businesses the fund invests in, like financial services or health care. A fund that’s invested in companies across a wide range of sectors means the fund is well diversified. That’s what you’re looking for, because you don’t want your retirement future to depend on companies from one particular industry (in case that industry just so happens to collapse). Like we said earlier, don’t put all your eggs in one basket.

4. Performance (Rate of Return)

Would you bet on a horse that’s never won a race? Of course, you wouldn’t! When investing in funds, you want to choose funds with a history of strong returns (or ROI). Focus on long-term returns—10 years or longer if possible.

Remember, once you invest 15% of your pretax household income you are well on your way to an amazing future. That means if you have a $65,000 a year income, you’ll invest about $800 a month. Here’s what you can expect investing in mutual funds from ages 35–65:

$800 per month from ages 35–65 at 10% return is $1.8 million.
$800 per month from ages 35–65 at 11% return is $2.2 million.
$800 per month from ages 35–65 at 12% return is $2.8 million.

Keep in mind that these numbers assume a $65,000 annual household income from ages 35–65. This means that even if you never get a raise, switch to a higher-paying job, or receive an employer match throughout your career, you can still retire as a millionaire. A freaking millionaire!

5. Cost

Even after finding a fund that gets great returns, costly fees can really muck up your growth. This is why you should invest in funds with low costs. What does that mean? It just means you look at the expense ratio of the fund your are interested in buying. This allows your money to grow without being bogged down by expensive management fees. Also pay attention to other fund expenses, which is a collection of fees that help cover the costs of managing the fund. A ratio higher than 1% is considered expensive.

Remember, these expenses pay your investing pro for their time and expertise. They help you make an investing plan and research and recommend good funds for you to invest in. That professional advice is worth a few bucks, right?

6. Turnover Ratio

Turnover refers to how often investments are bought and sold within the fund. A low turnover ratio of 10% or less shows that the management team has confidence in its investments. A high turnover ratio is a red flag that the management team isn’t very confident in their investment choices. Or they might be trying to time the market for bigger returns—not our goal.

If you’re investing in a brokerage account instead of a tax-advantaged account like a 401(k) or a Roth IRA, you’ll want to pay extra attention to a high turnover ratio because it can mean higher tax costs. So, if you see lots of turnover, it’s not the right fund for you. We’re trying to put money into your pocket, not Uncle Sam’s.

Remember to Be Patient—Don’t Obsess

The key to a successful portfolio of good growth is patience. There’s no reason to panic if the market is down, especially if you’re in your 20s, 30s or 40s (heck, even your 50s and 60s). Like we say, the market has recovered from the dips 100% of the time. Put your phone down, turn the television off, and take a deep breath. Don’t give into fear. Trust the proven process.

Remember, you’re investing for your retirement. This isn’t a slot machine. You’re not looking for short-term gains. You’re here for the long haul. You’re here to win. If you continue the process of investing and choose the right funds, you will win the long game.

Need Help Picking Mutual Funds & Exchange Traded Funds? Get a Financial Advisor.

If this sounds like a lot of information to dig through and compare, that’s because it is. The good news is you don’t have to do it all alone.

We are available to manage this for you... if we don't already. We are investment professionals and we know the ins and outs of the market. We’ll guide you through the investing process and help you make a plan that’s right for you. With a professional, you can rest easy knowing you’ve got an experienced voice in your corner as you work toward your retirement goals.

How to Choose the "Right" Fund for Me